The latest specialty coffees that recently developed are Solok coffee – West Sumatra and Preanger coffee – West Java. The high price of specialty coffee has encouraged Indonesia to develop exotic types of coffee that have a distinctive taste.

Even one of Indonesia’s specialty coffees, Toraja coffee, has been the most expensive coffee in the international coffee market because of the quality of the coffee flavor.

Some specialty coffees produced in Indonesia are Gayo coffee – Aceh, Mandheling coffee – North Sumatra, Java coffee – East Java, Toraja and Kalosi coffee – South Sulawesi, Bajawa coffee – Flores and so on. In addition, the specialty coffee also has product certification. The retail company sells the coffee according to the name of the region where the coffee is produced or cultivated. The price of specialty coffee is more influenced by the quality of coffee, both physical and taste, and also consumer confidence in specialty coffee products. The specialty coffee market continues to grow because specialty coffee has a higher price than other coffee. This increased the opportunity for international coffee roasting companies and international coffee retailers to diversify their products, which became known as the specialty coffee market. The development of the specialty coffee began with the end of the international coffee agreement in 1989. Therefore Indonesia has many types of specialty coffee. Indonesian people themselves benefit because Indonesia is one of the largest specialty coffee producers in the world.

Coffee consumers began to be interested in specialty coffee. The increasing trend of coffee consumption in Indonesia has altered in the type of coffee consumed.

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